Content Marketing: A Primer

Building genuine connections with your client base can be challenging when there is so much noise competing for attention online. The extraordinary amount of information consumed enables them to make quick, logical, well-informed decisions. However, processing that much data runs the risk of overload, and people can quickly suffer from option fatigue. 


What is content marketing, and what does it do? Content marketing aims to attract, engage, and sustain an audience by creating and distributing timely content such as articles, videos, etc. As a result, it is easier to establish your brand’s expertise, promote brand awareness, and keep your business top of mind when it is time to buy what you sell.


What Is Content Marketing?


Content marketing, as stated by the Content Marketing Institute, is a marketing strategy that focuses on producing and disseminating useful, timely, and consistent information to draw in and keep a specific audience and, eventually, encourage profitable consumer action. 

It also extends to press releases. For the best press releases price, you can check out Brander or ask a local public relations agency near you. 


A Brief History of Content Marketing

Comic book characters became potent content marketing in the 1980s. Companies like Marvel and DC produced comics based on action figures like Spiderman and G.I. Joe. For a generation of kids, the content helped bring the toys to life and create a strong attachment that endures today; as evidenced by the barrage of superhero movies.


LEGO is another toy company that has entered the content game. Their Brick Kicks magazine, which debuted in 1987 and featured product prices, comics, games, contests, modeling advice, and more, contributed to making the brand more approachable to consumers. But, of course, “The Lego Movie,” released in 2014, was LEGO’s most successful piece of content marketing.


In the 1990s, as personal computers and internet use spread, the landscape of content marketing underwent its most significant upheaval. Due to this, emails and websites were created, creating novel and exciting marketing prospects. As a result, many businesses switched their marketing budgets from TV and radio to online channels and email newsletters, or what is now known as digital marketing.


At a journalism conference in 1996, John F. Oppedahl came up with the phrase “content marketing.” This gave a practice a label that had been used for hundreds of years and began what is now known as “modern” content marketing.


Brands then developed their websites where they posted information intended to increase brand loyalty and brand recognition. Finally, they promoted their information through email newsletters.


Functions of Content Marketing 

The functions and roles of content marketing are the following:


Benefits of Content Marketing:


Forms of Content Marketing

Content Marketing Forms

The forms of content marketing fall under the following categories: 


How Content Marketing Works

How Does Content Marketing Work

Your company may utilize content marketing to draw in leads, convince potential customers to buy your product or service while shopping around, and complete transactions.


Deliver the appropriate content at each point of the sales cycle, from awareness through consideration to purchase. If this sounds challenging, relax – using this method to approach content makes things easier.


The stages for content marketing are:


Content medium for the awareness stage consists of newsletters, e-books, blog posts, articles, and blog posts.



Case studies, user-generated content, buyer’s guides, product videos, and research reports are the best types of content for this stage.


How To Get Started With Content Marketing

To get started with content marketing, you need to follow a series of steps: 

Better Publicity With Brander

Content marketing is a powerful tool for getting your business out there. Content marketing is a battle-tested method of promoting your material through social media and search engines. Content marketing is not as simple as creating the content. The content must be published and distributed to large numbers of readers. This is where Brander comes in.


Brander aims to disrupt intermediaries’ stranglehold between business and media. Brander aims to help the average business spread the word about a great product, service, partnership, or newsworthy event to the marketplace. Our professional copywriters are also knowledgeable in SEO best practices and produce press releases packed with relevant content, keywords, and links to your brand or company’s website. Thanks to Brander, publicity has never been easier. Learn more about us now!

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