A Complete Guide to Building Brand Awareness for Small and Midsize Business
Small and midsize businesses are a crucial part of any economy, and many people rely on them every single day. Whether you are still planning your launch or you have been steadily growing for a handful of years, chances are that you envision a future where your company has immediate brand recognition. You might love […]
Press Release Template You Can Use
Starting with a press release template can take the steep learning curve out of writing press releases. Writing a press release from scratch can be a daunting task, especially if it is your first press release. There are many reasons press releases can be considered difficult. Lack of experience or knowledge writing press releases be […]
Influencer Marketing, Explained
What Is Influencer Marketing? Influencer Marketing Definition Influencer marketing is a type of marketing strategy that involves partnering with individuals who have a large following on social media platforms, such as Instagram, TikTok, and YouTube, in order to promote a brand or product. These individuals, known as influencers, leverage their audience to promote products or […]
Content Marketing: A Primer
Building genuine connections with your client base can be challenging when there is so much noise competing for attention online. The extraordinary amount of information consumed enables them to make quick, logical, well-informed decisions. However, processing that much data runs the risk of overload, and people can quickly suffer from option fatigue. What is […]
5 Ways to Improve Brand Recognition & Increase Credibility
Companies with great products might have everything to offer, but without customers, the world will never know it. This is why 47% of small businesses focus on marketing as their primary growth factor. Before your company can grow and share its products or services with the world, you need to generate brand recognition and start […]
How to Earn the “As Seen On…” Badge and Its Many Benefits
For as long as major publications and media platforms have been established, businesses have been interested in leveraging the reach of these platforms. When a channel that leads directly to your potential audience exists, it is completely understandable to want to leverage it. For decades, people have been using the “As Seen On…” title to […]
What Are Press Release Distribution Services?
For as long as news and media have been in print, press releases have been used to capture customer attention and increase brand awareness. These valuable public statements allow businesses to share newsworthy achievements and changes in business with the world with press release distribution services. Although press release writing used to take time to […]
Digital Marketing for New Businesses
At this point in history, there are more potential customers than there have ever been – and this is great news for new business owners. There has never been a greater time in history to start a new business in an industry that you love, and there are plenty of opportunities when it comes to […]
Why Press Releases, Why Now? 5 Reasons You Should Invest In Press Releases
Businesses communicate with customers, potential customers, and shareholders whenever a newsworthy event occurs. The newsworthy event could be a new product launch, new service line, new partnership, new leadership, or anything related to the business and how it affects the public. The tried and true method for making such announcements is with a press release. […]
What Is A Press Release?
A press release is an effective method for engaging the press to share news about a business or event. Journalists receive hundreds of pitches and press releases each week. Busy journalists may notice a well-written press release about their field or beat. What is a press release? A press release is a concise, captivating […]
