Influencer Marketing, Explained

Influencer Marketing Explained

What Is Influencer Marketing? Influencer Marketing Definition Influencer marketing is a type of marketing strategy that involves partnering with individuals who have a large following on social media platforms, such as Instagram, TikTok, and YouTube, in order to promote a brand or product. These individuals, known as influencers, leverage their audience to promote products or […]

Content Marketing: A Primer

Content Marketing: A Primer

Building genuine connections with your client base can be challenging when there is so much noise competing for attention online. The extraordinary amount of information consumed enables them to make quick, logical, well-informed decisions. However, processing that much data runs the risk of overload, and people can quickly suffer from option fatigue.    What is […]

5 Ways to Improve Brand Recognition & Increase Credibility

5 Ways to Improve Brand Recognition & Increase Credibility

Companies with great products might have everything to offer, but without customers, the world will never know it. This is why 47% of small businesses focus on marketing as their primary growth factor. Before your company can grow and share its products or services with the world, you need to generate brand recognition and start […]

How to Earn the “As Seen On…” Badge and Its Many Benefits

How to Earn the “As Seen On…” Badge and Its Many Benefits

For as long as major publications and media platforms have been established, businesses have been interested in leveraging the reach of these platforms. When a channel that leads directly to your potential audience exists, it is completely understandable to want to leverage it. For decades, people have been using the “As Seen On…” title to […]

What Are Press Release Distribution Services?

What Are Press Release Distribution Services?

For as long as news and media have been in print, press releases have been used to capture customer attention and increase brand awareness. These valuable public statements allow businesses to share newsworthy achievements and changes in business with the world with press release distribution services. Although press release writing used to take time to […]

Digital Marketing for New Businesses

Digital Marketing for New Businesses

At this point in history, there are more potential customers than there have ever been – and this is great news for new business owners. There has never been a greater time in history to start a new business in an industry that you love, and there are plenty of opportunities when it comes to […]

Why Press Releases, Why Now? 5 Reasons You Should Invest In Press Releases

Why Press Releases, Why Now? 5 Reasons You Should Invest In Press Releases

Businesses communicate with customers, potential customers, and shareholders whenever a newsworthy event occurs. The newsworthy event could be a new product launch, new service line, new partnership, new leadership, or anything related to the business and how it affects the public. The tried and true method for making such announcements is with a press release. […]

What Is A Press Release?

What is a Press Release?

  A press release is an effective method for engaging the press to share news about a business or event. Journalists receive hundreds of pitches and press releases each week. Busy journalists may notice a well-written press release about their field or beat. What is a press release? A press release is a concise, captivating […]