Press Release Examples

Press Release Examples

  A press release is a powerful tool for any business or organization looking to communicate their message to the media and the public. Whether it’s announcing a new product, service, or event, or sharing important company news, a well-crafted press release can help you reach a wider audience and generate interest in your brand. […]

How to Get Your Brand In The News

How to Get Your Brand In The News

Growing brands all have one major thing on their minds: visibility. When you are a new company entering into a major niche, it can feel almost impossible to get your brand visible in front of your target audience. Marketing strategies take time, and the results are never guaranteed. However, there is one marketing and public […]

6 Types of Information to Include in Press Releases for Brand Recognition

6 Types of Information to Include in Press Releases for Brand Recognition

When used correctly, press releases give businesses the power to share valuable information with current and potential customers while increasing brand recognition. These releases are often considered a point of connection, allowing brands to reach their audience more directly with the right message. Although press releases can include any information that a brand wants to […]

Are Press Release Services Right for You?

Are Press Release Services Right for You?

Press releases are an old approach to advertising that has been given a fresh, new look in the digital age. With press releases, anyone can have their brand featured in a way that highlights their benefits and gets people talking. In this article, we are going to discuss press release services and how they can […]

Free Press Release Distribution vs. Paid Press Release Distribution

Free Press Release Distribution vs. Paid Press Release Distribution

As more companies seek to use press releases to get information about their brands in front of major audiences, new resources are steadily becoming available. Press release distribution services can be used to share a press release through various mediums. Within this niche, there are both paid and free options. In this guide, we are […]

Common Press Release Examples and How to Share Them

Common Press Release Examples and How to Share Them

A press release is a powerful public relations device that has been in use for nearly as long as print has been around. Since companies and brands first started sharing their accomplishments, press releases have been used to get them to the masses. Although they were once exclusive to large brands and businesses, times are […]

The Benefits of Publishing Press Releases

The Benefits of Publishing Press Releases

Companies are always looking for ways to reach new customers and grow their annual revenue and in this article we will explore press releases as proven tactic to achieve such results. In an age of viral marketing campaigns and a growing list of new ad spaces, many businesses are left deciding which avenue to pursue […]

5 Pitfalls To Avoid When Writing Press Releases

5 Pitfalls To Avoid When Writing Press Releases

A press release is the ultimate vehicle for giving your brand a voice in the mainstream media. Press releases announce new products, new services, new partnerships, milestones achieved, changes in management, and new growth in the business with the authority of the news outlets that publish them.  Press releases authenticate a brand’s relevance in the […]

Why Press Releases, Why Now? 5 Reasons You Should Invest In Press Releases

Why Press Releases, Why Now? 5 Reasons You Should Invest In Press Releases

Businesses communicate with customers, potential customers, and shareholders whenever a newsworthy event occurs. The newsworthy event could be a new product launch, new service line, new partnership, new leadership, or anything related to the business and how it affects the public. The tried and true method for making such announcements is with a press release. […]

8 Press Release Best Practices That Public Relations Agencies Don’t Want You To Know

8 Press Release Best Practices That Public Relations Agencies Don’t Want You To Know

Every business, including marketing professionals, needs to be comfortable with press releases. Even though some people think press releases are obsolete, they are still a crucial component of any marketing plan. Journalists continue relying on press releases for timely news stories and topic ideas. The general public has instant access to an organization’s news announcements […]