Your Brand in the News: Landing the Coveted Press Feature
Taking your perfect product or service to market is an exciting opportunity, but it gets a lot more exciting when your ideal customers can actually find you. If you are starting or growing a brand, there is a good chance that you want to have the opportunity to get it in front of as many […]
Press Release Distribution Channels: Why They Matter and What You Need to Know
A great press release can get potential customers and investors excited about your business and help them to learn more about your brand, if they are distributed correctly. Pairing a press release with the right press release distribution channels is a decision that can have a huge and positive impact on the public perception of […]
How Long Should a Press Release Be?
The length of a press release is very important when it comes to maintaining audience attention and meeting industry standards. Your reader’s time is valuable, and you do not want to waste it. If the reader feels like the material that you are sharing is long and rambling, they are unlikely to read it. Realistically, […]
How to Write an Effective Press Release (Examples Included)
Press release writing is a specific style of writing that is designed to create compelling messages that catch the attention of potential customers and investors. Although a press release might seem like a simple statement, professional press release writers know that every single word should be chosen with care. Creating an effective press release comes […]
Press Release Template You Can Use
Starting with a press release template can take the steep learning curve out of writing press releases. Writing a press release from scratch can be a daunting task, especially if it is your first press release. There are many reasons press releases can be considered difficult. Lack of experience or knowledge writing press releases be […]
Press Release Examples
A press release is a powerful tool for any business or organization looking to communicate their message to the media and the public. Whether it’s announcing a new product, service, or event, or sharing important company news, a well-crafted press release can help you reach a wider audience and generate interest in your brand. […]
How to Save on Press Without Losing Reach
The average recommended marketing budget for a standard business is 7 to 8% of a total company budget–and that isn’t always sustainable. When you are a growing brand, you want to make sure that every dollar that you invest brings back a few more dollars to the corporate bank account. The money you invest today […]
Why It’s Time to Add Press Releases to Your Marketing Strategy
Marketing is the average business’s solution for reaching the customers that help them to grow. Business owners realized generations ago that creating great products isn’t enough to make a great company. While Word of Mouth advertising can be effective, it isn’t a reliable way to achieve consistent business growth. Dedicated marketing strategies are being used […]
How to Get Your Brand In The News
Growing brands all have one major thing on their minds: visibility. When you are a new company entering into a major niche, it can feel almost impossible to get your brand visible in front of your target audience. Marketing strategies take time, and the results are never guaranteed. However, there is one marketing and public […]
6 Types of Information to Include in Press Releases for Brand Recognition
When used correctly, press releases give businesses the power to share valuable information with current and potential customers while increasing brand recognition. These releases are often considered a point of connection, allowing brands to reach their audience more directly with the right message. Although press releases can include any information that a brand wants to […]
