Press Release Examples

Press Release Examples

  A press release is a powerful tool for any business or organization looking to communicate their message to the media and the public. Whether it’s announcing a new product, service, or event, or sharing important company news, a well-crafted press release can help you reach a wider audience and generate interest in your brand. […]

How to Save on Press Without Losing Reach

How to Save on Press Without Losing Reach

The average recommended marketing budget for a standard business is 7 to 8% of a total company budget–and that isn’t always sustainable. When you are a growing brand, you want to make sure that every dollar that you invest brings back a few more dollars to the corporate bank account. The money you invest today […]

Why It’s Time to Add Press Releases to Your Marketing Strategy

Why It's Time to Add Press Releases to Your Marketing Strategy

Marketing is the average business’s solution for reaching the customers that help them to grow. Business owners realized generations ago that creating great products isn’t enough to make a great company. While Word of Mouth advertising can be effective, it isn’t a reliable way to achieve consistent business growth. Dedicated marketing strategies are being used […]

How to Get Your Brand In The News

How to Get Your Brand In The News

Growing brands all have one major thing on their minds: visibility. When you are a new company entering into a major niche, it can feel almost impossible to get your brand visible in front of your target audience. Marketing strategies take time, and the results are never guaranteed. However, there is one marketing and public […]

6 Types of Information to Include in Press Releases for Brand Recognition

6 Types of Information to Include in Press Releases for Brand Recognition

When used correctly, press releases give businesses the power to share valuable information with current and potential customers while increasing brand recognition. These releases are often considered a point of connection, allowing brands to reach their audience more directly with the right message. Although press releases can include any information that a brand wants to […]

Are Press Release Services Right for You?

Are Press Release Services Right for You?

Press releases are an old approach to advertising that has been given a fresh, new look in the digital age. With press releases, anyone can have their brand featured in a way that highlights their benefits and gets people talking. In this article, we are going to discuss press release services and how they can […]

Free Press Release Distribution vs. Paid Press Release Distribution

Free Press Release Distribution vs. Paid Press Release Distribution

As more companies seek to use press releases to get information about their brands in front of major audiences, new resources are steadily becoming available. Press release distribution services can be used to share a press release through various mediums. Within this niche, there are both paid and free options. In this guide, we are […]

Common Press Release Examples and How to Share Them

Common Press Release Examples and How to Share Them

A press release is a powerful public relations device that has been in use for nearly as long as print has been around. Since companies and brands first started sharing their accomplishments, press releases have been used to get them to the masses. Although they were once exclusive to large brands and businesses, times are […]

5 Ways to Improve Brand Recognition & Increase Credibility

5 Ways to Improve Brand Recognition & Increase Credibility

Companies with great products might have everything to offer, but without customers, the world will never know it. This is why 47% of small businesses focus on marketing as their primary growth factor. Before your company can grow and share its products or services with the world, you need to generate brand recognition and start […]

How to Earn the “As Seen On…” Badge and Its Many Benefits

How to Earn the “As Seen On…” Badge and Its Many Benefits

For as long as major publications and media platforms have been established, businesses have been interested in leveraging the reach of these platforms. When a channel that leads directly to your potential audience exists, it is completely understandable to want to leverage it. For decades, people have been using the “As Seen On…” title to […]