How to Save on Press Without Losing Reach

How to Save on Press Without Losing Reach

The average recommended marketing budget for a standard business is 7 to 8% of a total company budget–and that isn’t always sustainable. When you are a growing brand, you want to make sure that every dollar that you invest brings back a few more dollars to the corporate bank account. The money you invest today […]

Why It’s Time to Add Press Releases to Your Marketing Strategy

Why It's Time to Add Press Releases to Your Marketing Strategy

Marketing is the average business’s solution for reaching the customers that help them to grow. Business owners realized generations ago that creating great products isn’t enough to make a great company. While Word of Mouth advertising can be effective, it isn’t a reliable way to achieve consistent business growth. Dedicated marketing strategies are being used […]

Influencer Marketing, Explained

Influencer Marketing Explained

What Is Influencer Marketing? Influencer Marketing Definition Influencer marketing is a type of marketing strategy that involves partnering with individuals who have a large following on social media platforms, such as Instagram, TikTok, and YouTube, in order to promote a brand or product. These individuals, known as influencers, leverage their audience to promote products or […]

How to Get Your Brand In The News

How to Get Your Brand In The News

Growing brands all have one major thing on their minds: visibility. When you are a new company entering into a major niche, it can feel almost impossible to get your brand visible in front of your target audience. Marketing strategies take time, and the results are never guaranteed. However, there is one marketing and public […]

What is Public Relations? How to Use it to Boost Your Brand’s Reputation

What is Public Relations?

Public relations, or PR, is the practice of managing the spread of information between an organization and the public. It is an essential component of any brand’s reputation management strategy. Through PR, organizations can shape public perception, build relationships with key stakeholders, and manage crises. In this article, we will explore the basics of PR […]

Are Press Release Services Right for You?

Are Press Release Services Right for You?

Press releases are an old approach to advertising that has been given a fresh, new look in the digital age. With press releases, anyone can have their brand featured in a way that highlights their benefits and gets people talking. In this article, we are going to discuss press release services and how they can […]

Choosing the Best Press Release Distribution Service: What to Look For

Choosing the Best Press Release Distribution Service: What to Look For

Press release distribution services are becoming an essential tool of the trade for modern digital marketing professionals. To help these releases yield effective results, brands need to ensure that they reach the right people. Press release distribution services are aimed at helping press releases to reach a wider audience. Given the growing interest, more of […]

How to Launch a New Business: From Idea to Revenue

How to Launch a New Business: From Idea to Revenue

Starting a business can be overwhelming. There is a major difference between kicking around ideas with friends/family and rolling up the sleeves and breaking ground on a new business. Businesses require planning, thought, learning, and execution. The lessons learned by trying different tactics contribute to what most refer to as “institutional knowledge.” Institutional knowledge will […]